Understanding digital marketing
Digital marketing encompasses all your online channels – not just your website and SEO, but social media, emails, and even mobile. In this Collection, we delve into how you can leverage digital channels to maximize your online presence and impact. With this guidance, you will find out how you can increase global awareness of your brand, drive traffic where it counts, and improve your chances for success.




Marketing Communications
Deirdre Breakenridge

The Marketing Lifecycle
Chris Bolman

Digital Marketing and Data Driven Analytics
Brenda Aranda, Fernando Sierra Saavedra, Tecnológico de Monterrey

Digital Skills: Digital Marketing
Accenture

Introduction to SEO
Rand Fishkin

Online Marketing Foundations
Brad Batesole

Simple Email Marketing for Makers
Megan Auman

Social Change: How Can Marketing Help?
Griffith University, Sharyn Rundle-Thiele

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