course hack

Digital Marketing and Data Driven Analytics

Brenda Aranda, Fernando Sierra Saavedra, Tecnológico de Monterrey

5 mins

3 key insights

Visual, audio & text

This edX course from Tecnológico de Monterrey explains the basics of digital marketing and the importance of metrics and analytics in setting up successful campaigns.


Digital Marketing and Data Driven Analytics

Digital Marketing and Data Driven Analytics

by Brenda Aranda


In a world where every business is online, you're dead in the water if you don't have a great website. The ever-changing Google algorithm keeps digital marketers on their toes, and strategies have to shift often to keep up. How can your business structure a solid digital marketing plan to keep you in front of your target audience?

Fernando Sierra Saavedra and Brenda Aranda are professors at the EGADE Business School at Tecnológico de Monterrey, with extensive private and academic experience. In the Digital Marketing and Data Driven Analytics edX course, these instructors provide a detailed look at web optimization and the benefits of thorough data analytics.

Favorite quote

You need to be very clever about posting, because it is the audience and platform that determine the outcome. At the end of the day, a digital footprint is the data left behind when you go online, and it is quite important.

- Fernando Sierra Saavedra

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