Course HackDigital Marketing and Data Driven AnalyticsBy Brenda Aranda, Fernando Sierra Saavedra, Tecnológico de Monterrey
In a Nutshell
This edX course from Tecnológico de Monterrey explains the basics of digital marketing and the importance of metrics and analytics in setting up successful campaigns.
Favorite Quote
You need to be very clever about posting, because it is the audience and platform that determine the outcome. At the end of the day, a digital footprint is the data left behind when you go online, and it is quite important.
Fernando Sierra Saavedra
Introduction
In a world where every business is online, you're dead in the water if you don't have a great website.
The ever-changing Google algorithm keeps digital marketers on their toes, and strategies have to shift often to keep up.
How can your business structure a solid digital marketing plan to keep you in front of your target audience?
Fernando Sierra Saavedra and Brenda Aranda are professors at the EGADE Business School at Tecnológico de Monterrey, with extensive private and academic experience.
In the Digital Marketing and Data Driven Analytics edX course, these instructors provide a detailed look at web optimization and the benefits of thorough data analytics.
Here are the 3 key insights from this Hack
- 1.Both SEO and SEM are vital considerations for a successful digital marketing campaign
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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