Marketing leader Chris Bolman explores the journey of a marketing campaign, from initial planning to delivery and monitoring.

Marketing is a vital business component that can make or break a company.

Since the industrial revolution, marketing has seen an enormous increase with innovations that allow wide distribution.

At its core, marketing only has two goals – to grow the brand and drive sales – but there's a lot more complexity to marketing and the lifecycle of a campaign than you may think.

The Marketing Lifecycle is a Skillshare course led by Chris Bolman, former Director of Marketing at Percolate, a content marketing platform.

The course is for anyone who wants to understand how marketing works, its purposes and objectives, and how to think of marketing as a system and process.

Marketing is an area with immense variety, and marketing roles in companies continue to expand. Could this be the start of your new career?