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The Marketing Lifecycle Summary

Chris Bolman

The Marketing Lifecycle

by Chris Bolman

The Marketing Lifecycle

Chris Bolman

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Marketing leader Chris Bolman explores the journey of a marketing campaign, from initial planning to delivery and monitoring.

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The Marketing Lifecycle

by Chris Bolman

The Marketing Lifecycle

Chris Bolman

Overview

Marketing is a vital business component that can make or break a company. Since the industrial revolution, marketing has seen an enormous increase with innovations that allow wide distribution. At its core, marketing only has two goals – to grow the brand and drive sales – but there's a lot more complexity to marketing and the lifecycle of a campaign than you may think.

The Marketing Lifecycle is a Skillshare course led by Chris Bolman, former Director of Marketing at Percolate, a content marketing platform. The course is for anyone who wants to understand how marketing works, its purposes and objectives, and how to think of marketing as a system and process. Marketing is an area with immense variety, and marketing roles in companies continue to expand. Could this be the start of your new career?

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"Marketing is the promotion or storytelling around your product or service in a way that's going to ultimately grow your brand and help people buy more of your products."

Chris Bolman

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The Marketing Lifecycle

Chris Bolman

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