course hack

Introduction to SEO

Rand Fishkin

5 mins

3 key insights

Visual, audio & text

In this Skillshare class, digital marketing expert Rand Fishkin shares tactics and strategies for developing an effective SEO strategy that aligns with your business goals.


Introduction to SEO

Introduction to SEO

by Rand Fishkin


Search Engine Optimization is often reduced to keyword stuffing and links and relegated to second place in the marketing budget — after paid advertising. However, for many small and medium-sized businesses, investing in SEO is far more cost-effective. It also delivers long-term rewards that outlast the artificial spike of a Google Ad campaign.

Rand Fishkin is a digital marketing expert who co-founded Moz, a digital SEO management system, and SparkToro, a software that makes quality market research more accessible to marketers, product builders, and PR firms.

In his Skillshare Class, Introduction to SEO: Tactics and Strategy for Entrepreneurs, Fishkin shares his insights on crafting an effective SEO strategy and using analytics to meet your business goals.

Favorite quote

Now we can brainstorm: 'What is the content that will serve our goals, the users' needs, and the keyword targeting?' Those are the three elements that we need for a good SEO content strategy.

- Rand Fishkin

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