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Social Change: How Can Marketing Help? Summary

Griffith University

Social Change: How Can Marketing Help?

by Griffith University

Social Change: How Can Marketing Help?

Griffith University

Clock Icon5 min
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This FutureLearn course from Griffith University demonstrates how social marketing can spark change and alter behaviors.

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Social Change: How Can Marketing Help?

by Griffith University

Social Change: How Can Marketing Help?

Griffith University

Overview

For most people, the word 'marketing' brings thoughts of glitzy ads and big-money celebrity endorsements to mind. But marketing goes much deeper than just selling products. Marketing, when done right, can enact major social changes with widespread results — without profit as a driving force.

Sharyn Rundle-Thiele is Director of Social Marketing at Griffith University in Queensland, a world-leading social marketing research institution. Rundle-Thiele's work includes projects that focus on environmental change, health, and the overall good of society.

In Social Change: How Can Marketing Help, you will learn how marketing can be used to inspire change that benefits communities and non-profit organizations.

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Favorite Quote

"Marketing is respectful. Best practice marketing works in lasting partnerships to deliver change that sustains over time."

Sharyn Rundle-Thiele

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Social Change: How Can Marketing Help?

Griffith University

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