course hack
Social Change: How Can Marketing Help?By Griffith University, Sharyn Rundle-Thiele

In a Nutshell

This FutureLearn course from Griffith University demonstrates how social marketing can spark change and alter behaviors.

Favorite quote

Marketing is respectful. Best practice marketing works in lasting partnerships to deliver change that sustains over time.

Sharyn Rundle-Thiele

Introduction

For most people, the word 'marketing' brings thoughts of glitzy ads and big-money celebrity endorsements to mind. But marketing goes much deeper than just selling products. Marketing, when done right, can enact major social changes with widespread results — without profit as a driving force.

Sharyn Rundle-Thiele is Director of Social Marketing at Griffith University in Queensland, a world-leading social marketing research institution. Rundle-Thiele's work includes projects that focus on environmental change, health, and the overall good of society.

In Social Change: How Can Marketing Help, you will learn how marketing can be used to inspire change that benefits communities and non-profit organizations.

Here are the 3 key insights from this Hack

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    Social marketing is about influencing behavioral change rather than telling people what to do
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