A guide to content marketing
The goal of content marketing is to create and publish content that is both relevant and valuable, so that it helps to spark customer interest and, ultimately, drive retention. In this Collection, we explore some of our top Hacks on the importance of content marketing that will provide you with top tips on how to create your own strategy and boost customer loyalty.




Content Marketing Strategy
Advertising Week, Ruth Mortimer

Content Marketing
Eric Siu

Crazy for Content
Pozzie Mazerati

Create a Social Media Marketing Campaign
Institute of Coding, University of Leeds

Epic Content Marketing
Joe Pulizzi

How to Use Live Content to Market Your Business
Ben Hartley

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