In this FutureLearn course from the Institute of Coding, instructor Meg Pickard explains how to craft an effective social media campaign, no matter the nature of your business.

In 2021, it's impossible for businesses to escape social media.

Platforms like Twitter, Facebook, and Instagram have given brands the unique opportunity to communicate with their customers directly.

Social media provides an effective way for brands to market themselves, grow their reach, and increase business.

In this online course from the Institute of Coding at the University of Leeds, digital consultant and coach Meg Pickard guides participants through the steps of creating a successful social media marketing campaign.

It's not enough just to be present on a couple of apps. Your brand needs to have a specific plan, which includes your objectives, strategy, and monitoring metrics.

Readers will learn how to identify their target audience, plan their content, and evaluate the results of the campaign.