Course HackContent Marketing StrategyBy Advertising Week, Ruth Mortimer
In a Nutshell
This course from FutureLearn, in partnership with AWLearn, explores various types of content marketing and how to use them to meet business goals.
Favorite Quote
Content marketing is a structured discipline; while many of the most well-known brands may seem to have a naturally distinctive voice ... this is the product of sticking very closely to a set of branding rules.
Ruth Mortimer
Introduction
In the age of modern business, content is king. It allows businesses to build their brand identity and connect with potential customers before ever making a sales pitch.
So, how can marketers make sure they're using the power of content to its full extent?
AWLearn is the educational branch of Advertising Week. It's globally recognized as an organization of thought leaders in the marketing field.
In this course, taught by Advertising Week's global education managing director Ruth Mortimer and supporting educator Brendan Porter, learn to use content marketing strategically to achieve business goals.
Here are the 3 key insights from this Hack
- 1.Content marketing requires a deliberate goal and strategy
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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