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Content Marketing Strategy Summary

Advertising Week

Content Marketing Strategy

by Advertising Week

Content Marketing Strategy

Advertising Week

Clock Icon5 min
Insight Icon3 key insights
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This course from Futurelearn, in partnership with AWLearn, explores various types of content marketing and how to use them to meet business goals.

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Content Marketing Strategy

by Advertising Week

Content Marketing Strategy

Advertising Week

Overview

In the age of modern business, content is king, allowing businesses to build their brand identity and connect with potential customers before ever making a sales pitch. So how can you make sure you're using the power of content to its full extent?

AWLearng is the educational branch of Advertising Week, globally recognized as an organization of thought leaders in the marketing field. In this course taught by managing director Ruth Mortimer and supporting educator Brendan Porter, you will learn to use content marketing strategically to achieve your goals and bring your business to new levels of success.

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Favorite Quote

"Content marketing is a structured discipline; while many of the most well-known brands may seem to have a naturally distinctive voice and this is the product of sticking very closely to a set of branding rules."

Ruth Mortimer

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Content Marketing Strategy

Advertising Week

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