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Epic Content Marketing Summary

Joe Pulizzi

Epic Content Marketing

by Joe Pulizzi

Epic Content Marketing

Joe Pulizzi

Clock Icon5 min
Insight Icon3 key insights
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Epic Content Marketing shows why traditional methods of selling goods are dead, and how creating content is the new future of advertising, grabbing people's attention by focusing on what they care about.

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Epic Content Marketing

by Joe Pulizzi

Epic Content Marketing

Joe Pulizzi

Overview

Do you remember the last billboard you saw or commercial you watched? Did they inspire you to purchase anything? The marketing world is changing dramatically, and if you're still using direct mail and TV ads, you're going to get left behind.

The new answer to marketeers trying to figure out our ever-evolving business world is content. Joe Pulizzi is a serial entrepreneur and expert in all things content, marketing, and social media. In Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, Pulizzi helps us navigate the latest trends and stay on top of the game.

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Favorite Quote

"Your customers don't care about you, your products, or your services. They care about themselves."

Joe Pulizzi

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Epic Content Marketing

Joe Pulizzi

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