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The Art of Choosing

Sheena Iyengar

The Art of Choosing

by Sheena Iyengar

The Art of Choosing

Sheena Iyengar

5 min
3 key insights
Visual, audio & text

The Art Of Choosing extensively covers the scientific research made about human decision-making, showing us how the consequences of our choices affect us, and how we can make better decisions in the future.

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The Art of Choosing

by Sheena Iyengar

The Art of Choosing

Sheena Iyengar

Overview

Sheena Iyengar thinks learning how to make smart choices now is more important today than ever before. She's one of the world's most prominent researchers in the field of decision-making and conductor of the famous 'jam study', in which shoppers could sample either 6 or 24 different varieties of jam at a grocery store. This led to six times more purchases than when fewer jams were available.

In The Art Of Choosing, Iyengar explains what affects our choices, how those choices, in turn, affect us, and what we can do to choose better.

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Favorite Quote

"What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold."

Sheena Iyengar

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The Art of Choosing

Sheena Iyengar

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