Storytelling in marketing

When you were a child, your parents may have read you a story before bed, something about animals that could talk or witches that cast magic – something that captured your imagination. Although many believe that stories are for children, adults are, in fact, told stories on a daily basis by all good marketing teams. This Collection delves into the power of storytelling, exploring everything from human psychology to the art of the narrative, to determine how it can be used as a tool in business for persuasion, content, and sales.