Storytelling for Business

Humans need stories. Since the dawn of mankind, we have gathered and shared them. In business, stories act as a bridge between the buyers' emotional universe and merchandise. Every product needs a story, whether it's your new phone, car, or even that healthy juice you just bought.

Jamie Jensen is an award-winning screenwriter who went on to employ her storytelling skills in online marketing and copywriting, helping hundreds of businesses improve their brand image and directly increasing their profits and conversion rates. In this course, Jensen shares the secrets to her success at coming up with stories that help people connect with the brand and the products they're buying. Storytelling for Businesses is all about coming up with content that will establish that meaningful connection with customers.

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