Storytelling for Business

Storytelling for Business

by Jamie Jensen

What's the secret behind the most successful brands? Good stories. Stories that help us bond with the things we're buying. This is what Storytelling for Businesses is all about - coming up with content that will establish a meaningful connection with customers. If you stick with the traditional model, you might think that once the buyer purchases your product, all work is done. Yet, good brands know that the real work starts only once the customer buys your product or service.

Humans need stories. Since the dawn of mankind, we have gathered and shared interesting stories. In business, stories act as a bridge between the buyers' emotional universe and merchandise. Every product needs a story, whether it's your new phone, car, or even that healthy juice you just bought.

Jamie Jensen, an award-winning screenwriter, realized this and went on to employ her storytelling skills in online marketing and copywriting. She's helped hundreds of businesses improve their brand image, directly increasing their profits and conversion rates. And this is all thanks to good stories that help people connect, on an emotional level, with the brand and the products they're buying.

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