Book Hack
Working BackwardsBy Colin Bryar, Bill Carr

In a Nutshell

Former Amazon leaders Colin Bryar and Bill Carr provide an insider's look at the innovative practices that have driven Amazon's remarkable success.

Favorite Quote

While it's true that shareholder value stems from growth in profit, Amazon believes that long-term growth is best produced by putting the customer first.

Colin Bryar and Bill Carr

Introduction

Amazon, founded by Jeff Bezos in 1994, has often been described as an 'unconventional' company. And yet, it is one of the most successful ventures of our day.

In their 2021 book, Working Backwards: Insights, Stories, and Secrets from Inside Amazon, Colin Bryar and Bill Carr provide an insider's look at the innovative practices that have driven Amazon's remarkable success.

Drawing from their combined 27 years of senior experience at the e-commerce giant, the authors reveal how Amazon's unique approach to product development, hiring, and leadership has fostered a culture of innovation and customer-centricity, which continues to propel the company forward.

Here are the 3 key insights from this Hack

1.
Amazon's approach prioritizes customer experience over internal concerns
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3.
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