Viral Marketing and How to Craft Contagious Content
Jonah Berger
5 mins
3 key insights
Visual, audio & text
Create a viral marketing campaign with this course from best-selling author and marketing professor Jonah Berger.
Viral Marketing and How to Craft Contagious Content
Viral Marketing and How to Craft Contagious Content
by Jonah Berger
Overview
Why do some products and ideas spread like a virus while similar ones fail? Behavioral science can answer this mysterious question. University of Pennsylvania professor Jonah Berger is a viral marketing expert and author of the best-selling book "Contagious: Why Things Catch On."
In this course, Berger reveals his formula for viral content, based on marketing research and social science. Berger illustrates why people remember and share ideas, what makes ideas stick, and how social networks can spread ideas that become viral.
Favorite quote
It's not random luck or chance why some things become popular and others fail. There's a science. By understanding that science, we can craft contagious content and we get our products and ideas to be more successful.
- Jonah Berger
Download the uptime app to
Read or listen, with different modes
Adjust audio speed in the app
Bookmark to save titles for later
Share your favourite Hacks
View the full Hack with Uptime
