course hack

Viral Marketing and How to Craft Contagious Content

Jonah Berger

5 mins

3 key insights

Visual, audio & text

Create a viral marketing campaign with this course from best-selling author and marketing professor Jonah Berger.

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Viral Marketing and How to Craft Contagious Content

Viral Marketing and How to Craft Contagious Content

by Jonah Berger

Overview

Why do some products and ideas spread like a virus while similar ones fail? Behavioral science can answer this mysterious question. University of Pennsylvania professor Jonah Berger is a viral marketing expert and author of the best-selling book "Contagious: Why Things Catch On."

In this course, Berger reveals his formula for viral content, based on marketing research and social science. Berger illustrates why people remember and share ideas, what makes ideas stick, and how social networks can spread ideas that become viral.

Favorite quote

It's not random luck or chance why some things become popular and others fail. There's a science. By understanding that science, we can craft contagious content and we get our products and ideas to be more successful.

- Jonah Berger

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