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Viral Marketing and How to Craft Contagious Content

Jonah Berger

Viral Marketing and How to Craft Contagious Content

by Jonah Berger

Viral Marketing and How to Craft Contagious Content

Jonah Berger

5 min
3 key insights
Visual, audio & text

Create a viral marketing campaign with this course from best-selling author and marketing professor Jonah Berger.

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Viral Marketing and How to Craft Contagious Content

by Jonah Berger

Viral Marketing and How to Craft Contagious Content

Jonah Berger

Overview

Why do some products and ideas spread like a virus while similar ones fail? Behavioral science can answer this mysterious question. University of Pennsylvania professor Jonah Berger is a viral marketing expert and author of the best-selling book "Contagious: Why Things Catch On."

In this course, Berger reveals his formula for viral content, based on marketing research and social science. He illustrates why people remember and share ideas, what makes ideas stick, and how social networks can spread ideas that become viral.

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Favorite Quote

"It's not random luck or chance why some things become popular and others fail. There's a science. By understanding that science, we can craft contagious content and we get our products and ideas to be more successful."

Jonah Berger

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Viral Marketing and How to Craft Contagious Content

Jonah Berger

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