Join Uptime to get the key ideas from

BOOK HACK

The Mom Test Summary

Rob Fitzpatrick

The Mom Test

by Rob Fitzpatrick

The Mom Test

Rob Fitzpatrick

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

A guidebook to customer research and early business practices for startup companies.

Get the app now

The Mom Test

by Rob Fitzpatrick

The Mom Test

Rob Fitzpatrick

Overview

In the founding stages of every business, research rules. Endless usage and survey data and constant probing and coaxing of potential clients and investors can feel quite productive. All this data isn't supposed to convince you that you have a good idea, but to find the problems that could tank the whole business down the road.

Rob Fitzpatrick is a software developer, startup consultant, and author. He is an expert in customer-product compatibility and client relations.

The Mom Test delivers crystal-clear customer research and business development advice for startup founders and entrepreneurs. Effective customer research puts the right questions to the right people and uses the answers to fully understand a product's value and potential problems in the wild. This is a guidebook to smoothly developing professional relationships and creating customer feedback resources upon which you can make informed decisions, all by focusing on how you ask the questions.

Download the Uptime app to

Audio iconRead or listen, with different modes
Adjust speed iconAdjust audio speed in the app
Bookmark iconBookmark to save titles for later
Share iconShare your favourite Hacks
Download

Download Uptime to get the key insights and actions from The Mom Test

Get the app now

Favorite Quote

"Everything should be centered around making better decisions."

Rob Fitzpatrick

You may also like

Buy, Rehab, Rent, Refinance, Repeat
David M Greene
Greg McKeown: The Art of Effortless Results
The Tim Ferriss Show, Tim Ferris, Greg McKeown
Conscious Leadership
John Mackey, Steve Mcintosh, Carter Phipps
Big Little Breakthroughs
Josh Linkner
Guide to Investment Strategy
The Economist, Peter Stanyer, Stephen Satchell
Mental Health at Work
James Routledge
Backable
Suneel Gupta, Carlye Adler
A Short History of Financial Euphoria
John Kenneth Galbraith
Brian Armstrong: How I Built Coinbase
How I Built This, Guy Raz, Brian Armstrong
Fixed
Amy E Herman
From Poverty to Prosperity
Paul Collier, University of Oxford
The Emotionally Intelligent Office
The School of Life, Alain de Botton
Bitcoin & Cryptocurrency Trading 2022
Suppoman ™
ALIEN Thinking
Cyril Bouquet, Jean-Louis Barsoux, Michael Wade
2030
Mauro F. Guillen
Indra Nooyi: How I Built Pepsico
Wisdom From the Top, Guy Raz, Indra Nooyi
Analytics for Decision Making
Rick Cleary, Nathan Karst, Davit Khachatryan, Babson College
Digital Marketing and Data Driven Analytics
Brenda Aranda, Fernando Sierra Saavedra, Tecnológico de Monterrey
The 4 Minute Millionaire
Niklas Göke
Justin McLeod: How I Built Hinge
How I Built This, Guy Raz, Justin McLeod
How to Make Money in Stocks
William O'Neil
The Art of Gathering
Priya Parker
Let’s Get Real or Let’s Not Play
Mahan Khalsa, Randy Illig
Work 2.0: Rebel with a Cause
Hidden Brain, Shankar Vedantam
Sir James Dyson: How to Turn the Mundane into Magic
The Tim Ferriss Show, Tim Ferriss, Sir James Dyson

View the full hack with *uptime

App store iconGoogle play store icon

The Mom Test

Rob Fitzpatrick

If you buy this book we may receive a small commission for this purchase.

Buy this book on Amazon
© 2022 Uptime App LtdWe will receive a small commission from all purchases on Amazon