This January 2022 episode of Today, Explained covers the world of fast fashion — how it came to be, why it's so alluring, and what consequences come with buying cheap, mass-produced garments.

The word 'fast fashion' has been around for more than two decades as a way to describe affordable fashion brands that rely on outsourced labor, mass production, and cheap synthetic materials.

Due to an increasing concern for the environmental impact of fast fashion, many brands are applying greenwashing tactics in their marketing campaigns.

Greenwashing campaigns make it difficult for consumers to recognize the difference between sustainable and fast fashion.

Today, Explained is Vox Media's daily podcast that aims to present current events with relevant context.

In this episode from January 2022, Vox reporters Terry Nguyen and Haleema Shah discuss the realities and recent developments within the fast fashion industry.