book hack

The Eureka Factor

John Kounios, Mark Jung-Beeman

5 mins

3 key insights

Visual, audio & text

The Eureka Factor lays out the history of 'aha moments' and lets you in on what causes them and how you can train yourself to experience them more often.

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The Eureka Factor

The Eureka Factor

by John Kounios

Overview

John Kounios and Mark Beeman both love creativity. So much so, in fact, that they both hold PhDs in psychology, and have dedicated most of their lives to finding out how the right side of our brain works. The Eureka Factor is their 2015 book, detailing everything they've found out about how we birth ideas.

Ranging from Archimedes's original eureka moment to Columbus and Paul McCartney, it shares how many of history's most important eureka moments came about. By feeding into your curiosity, developing your hobbies, and keeping distractions under control, you may start to experience many more moments where lightbulbs light up in your mind!

Favorite quote

Nearly everyone has had aha moments of sudden clarity. They can and do change our lives.

- John Kounios & Mark Beeman

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