Jay Heinrichs shares with us his own persuasion toolbox, which has been curated throughout a career dedicated to the practice of rhetoric and oratory.

Philosophers throughout history have analyzed and debated how humans think.

And knowing how people think means knowing how they can be persuaded.

Through this course, Jay Heinrichs shows us how we can use the classical principles of rhetoric and persuasion in our own lives.

Crucially, Heinrichs explains how we can use these tools ethically: not as tools of manipulation but as tools of agreement.