Course HackThe Art of PersuasionBy Jay Heinrichs
In a Nutshell
Jay Heinrichs shares with us his own persuasion toolbox, which has been curated throughout a career dedicated to the practice of rhetoric and oratory.
Favorite Quote
We make assumptions about each other and we assume that whole groups of people are doing evil upon the world. That itself is an evil.
Jay Heinrichs
Introduction
Philosophers throughout history have analyzed and debated how humans think.
And knowing how people think means knowing how they can be persuaded.
Through this course, Jay Heinrichs shows us how we can use the classical principles of rhetoric and persuasion in our own lives.
Crucially, Heinrichs explains how we can use these tools ethically: not as tools of manipulation but as tools of agreement.
Here are the 3 key insights from this Hack
- 1.The cognitive ease state primes people for persuasion
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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