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The Art of Persuasion

Jay Heinrichs

The Art of Persuasion

by Jay Heinrichs

The Art of Persuasion

Jay Heinrichs

5 min
3 key insights
Visual, audio & text

Jay Heinrichs shares with us his own persuasion toolbox, which has been curated throughout a career dedicated to the practice of rhetoric and oratory.

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The Art of Persuasion

by Jay Heinrichs

The Art of Persuasion

Jay Heinrichs

Overview

The Art of Persuasion is a comprehensive deep dive into the persuasion tools used by classic Greek philosophers. Philosophers throughout history have analysed and debated how humans work, and have come to some helpful conclusions with regard to how they can be persuaded.

Through this course, Jay Heinrichs shows us how we can use these classical principles in our own lives. These techniques are so effective that we can even use them on ourselves. Despite thousands of years of modernization and development, we still have a huge amount in common with our ancestors.

Crucially, Heinrichs explains how we can use these tools ethically: not as tools of manipulation but as tools of agreement. After dedicating more than two decades the art of persuasion, specifically addresses the ethical considerations that come with the skill of persuasion.

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"We make assumptions about each other and we assume that whole groups of people are doing evil upon the world. That itself is an evil."

Jay Heinrichs

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The Art of Persuasion

Jay Heinrichs

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