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That Will Never Work Summary

Marc Randolph

That Will Never Work

by Marc Randolph

That Will Never Work

Marc Randolph

Clock Icon5 min
Insight Icon3 key insights
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Netflix co-founder Marc Randolph recounts the company's journey from unlikely idea to struggling startup to the biggest name in streaming.

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That Will Never Work

by Marc Randolph

That Will Never Work

Marc Randolph

Overview

While we all know Netflix as the powerhouse streaming service it is today, it's easy to forget it began as a DVD-by-mail company in 1997. Many of the big ideas and workplace innovations from those early days paved the way for Netflix's success today.

Marc Randolph is the co-founder and first CEO of Netflix. While Reed Hastings was an initial Netflix investor and chairman, Randolph had a more hands-on role at the beginning, coming up with the initial idea and shepherding the company through its startup phase.

In That Will Never Work, Randolph tells his side of the story of the early days of Netflix. Set against the backdrop of late 1990s Silicon Valley, Randolph's is a fascinating against-all-odds story, chock-full of lessons applicable to the business world and beyond.

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Favorite Quote

"The most powerful step that anyone can take to turn their dreams into reality is a simple one: you just need to start. The only real way to find out if your idea is a good one is to do it."

Marc Randolph

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That Will Never Work

Marc Randolph

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