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Book Hack
That Will Never WorkBy Marc Randolph

In a Nutshell

Netflix co-founder Marc Randolph recounts the company's journey from unlikely idea to struggling startup to the biggest name in streaming.

Favorite Quote

The most powerful step that anyone can take to turn their dreams into reality is a simple one: you just need to start. The only real way to find out if your idea is a good one is to do it.

Marc Randolph


We all know Netflix as a powerhouse streaming service. It's easy to forget that it began as a DVD-by-mail company in 1997.

Many of the big ideas and workplace innovations from Netflix's early days paved the way for its monumental success.

Marc Randolph is the co-founder and first CEO of Netflix.

Reed Hastings was an initial Netflix investor and chairman, but Randolph had the more hands-on role in the beginning. He came up with the initial idea and shepherded the company through its startup phase.

In 2019's That Will Never Work, Randolph tells his side of the story of the early days of Netflix.

Set against the backdrop of late-1990s Silicon Valley, Randolph's is a fascinating against-all-odds story, chock-full of lessons applicable to the business world and beyond.

Here are the 3 key insights from this Hack

  1. 1.
    Netflix began as a modest tech startup in the early days of e-commerce
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