Rather than simply starting out with a great product or service, Start With Why will show you the importance of creating a company that's founded upon immeasurable passion and indestructible values that will resonate with everyone around you.

So many people make the mistake of coming up with an idea, deciding to make a business out of it, and fixating on this product or service and how to make it better.

But the truth is that people don't really care what you're selling.

Chances are there's already someone else out there offering the exact same thing - perhaps for even less money or with better accessories.

Simon Sinek is a marketer, speaker, and the author of several books to help companies create something worth shouting about.

In Start With Why, Sinek demonstrates the importance of having something greater behind your 'big idea'.

You have to find yourself a set of core values and beliefs that will help you to stay focused on your goals, no matter what.