Social Media for Leadership Summary

Brian Honigman

Social Media for Leadership

by Brian Honigman

Social Media for Leadership

Brian Honigman

5 min

3 key insights

Visual, audio & text

Social Media & Content Marketing Consultant, Brian Honigman breaks down the increasingly decisive role that social media plays in business-to-consumer relations, and how executives can actively play a role in building that relationship.

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Social Media for Leadership

by Brian Honigman

Social Media for Leadership

Brian Honigman

Overview

Besides being an adjunct professor at NYU, Brian Honigman is a Social Media & Content Marketing Consultant who has been described as a digital marketing expert by Entrepreneur and a top social media pro by Social Media Examiner. He has developed his reputation helping NGOs, media brands, and tech companies establish a strong presence online. Some of the organizations he has supported include the United Nations Development Programme, the Weather Company, Medium, Thomson Reuters, NATO, People Magazine and others.

Honigman is just as interested in helping individuals as he is helping organizations; he believes social media is a useful tool for anyone and everyone should know how to use it. In this course he discusses how executives can contribute towards promoting themselves and the organization they represent on social media.

He makes it quite clear that organizations can no longer afford to have an absent leadership on social media; the cost is too high. Honigman demonstrates that leaders' involvement on social media should no longer be up for discussion because it leaves a void that external influences can take advantage of. For leaders who feel they might be a little too late to the party and are not sure where to even start, this course tells us everything we need to know to get started.