In Return on Relationship, Ted Rubin and Kathryn Rose present practical ideas for businesses to maximize their potential through the community-focused parts of the web.

Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources?

In Return on Relationship, Ted Rubin and Kathryn Rose help businesses maximize their potential by using community-focused tools on the Internet.

Rubin and Rose explain why doing things because that's the way it's always been done will leave you without any customers.

In the book you will also discover the importance of moving from 'convince and convert' to 'converse and convert,' the main problems that will keep you from seeing results, and how building engaged and responsive communities around your brand will significantly impact your bottom line.

Whether you're just starting out or you've been a leader in your field for years, Rubin and Rose give you a guided tour to taking your company to the next level.