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Platform Revolution Summary

Geoffrey G. Parker et al.

Platform Revolution

by Geoffrey G. Parker et al.

Platform Revolution

Geoffrey G. Parker et al.

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The platform is the revolutionary business model behind some of today's biggest tech companies. In Platform Revolution, we learn how it works, how to harness it, and how it's set to transform society.

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Platform Revolution

by Geoffrey G. Parker et al.

Platform Revolution

Geoffrey G. Parker et al.

Overview

What do Uber, Airbnb, Facebook, and Wikipedia have in common? They're all platforms: organizations that connect producers and consumers. The connections that platforms enable unlock vast amounts of spare capacity in the economy, demolish barriers to entry to markets, and make producer-consumer interactions more efficient. The implications are profound.

Geoffrey G. Parker and Marshall W. Van Alstyne are professors at Dartmouth and MIT, respectively. Together with Sangeet Paul Choudary, a consultant and scholar at INSEAD, they have been exploring the platform model for almost a decade. In Platform Revolution, the authors use real-world examples to explain what makes the platform model so powerful. Along the way, we learn how to make the model work for our organizations, and how platforms will continue to reshape society.

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"Today's platforms … employing smart, sophisticated software tools that connect producers and consumers more precisely, speedily, and easily than ever before, are producing results that are little short of miraculous."

G. Parker, M. Van Alstyne, and S. Choudary

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Platform Revolution

Geoffrey G. Parker et al.

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