The platform is the revolutionary business model behind some of today's biggest tech companies. In Platform Revolution, we learn how it works, how to harness it, and how it's set to transform society.

What do Uber, Airbnb, Facebook, and Wikipedia have in common?

They're all platforms: organizations that connect producers and consumers.

The connections that platforms enable unlock vast amounts of spare capacity in the economy, demolish barriers to entry to markets, and make producer-consumer interactions more efficient. The implications are profound.

Geoffrey G. Parker and Marshall W. Van Alstyne are professors at Dartmouth and MIT, respectively. Together with Sangeet Paul Choudary, a consultant and scholar at INSEAD, they have been exploring the platform model for almost a decade.

In Platform Revolution, the authors use real-world examples to explain what makes the platform model so powerful.

Along the way, we learn how to make the model work for our organizations, and how platforms will continue to reshape society.