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Pitch Anything Summary

Oren Klaff

Pitch Anything

by Oren Klaff

Pitch Anything

Oren Klaff

Clock Icon5 min
Insight Icon3 key insights
Audio IconVisual, audio & text

Pitch Anything relies on tactics and strategies from a field called neuroeconomics to give you an entirely new way of presenting your ideas and convincing others of your value.

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Pitch Anything

by Oren Klaff

Pitch Anything

Oren Klaff

Overview

Coming up with a good product or idea is hard enough. But in an oversaturated world, how can we convince people that our idea is a worthwhile one?

Oren Klaff had to make quite the journey to discover the secrets to successful pitching. After devouring every book, blog post, and course on marketing he could find, the investment banker discovered neuroeconomics - a branch of psychology dedicated to studying how the human brain makes economic decisions. In this book, Klaff explains how we can use the insights of neuroeconomics to pitch whatever we want. Rather than appealing to rationality with facts and figures, Pitch Anything teaches us to tap into the fundamentals drivers of our ancient brain.

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Favorite Quote

"There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting."

Oren Klaff

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Pitch Anything

Oren Klaff

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