British author and activist Natasha Walter explains how sexism is reappearing in the 21st century under the guise of women's empowerment and freedom of choice.

Throughout the 20th century, feminist activists and scholars fought for women's empowerment, political rights, and bodily autonomy.

While the 21st century started with a sense of optimism, the language of women's liberation and empowerment was co-opted by sexist advertising and media campaigns.

Natasha Walter is a British feminist writer, activist, and author of the popular 1998 book The New Feminism.

In her book Living Dolls: The Return of Sexism, originally published in 2009, Walter discusses how young women and girls are being sold a narrow and superficial idea of what it means to be a successful and independent woman in the modern world.