Book HackLean MarketingBy Allan Dib
In a Nutshell
Marketing expert and entrepreneur Allan Dib explains how to gain and retain more clients without wasting energy and resources.
Favorite Quote
The reality is you don't get what you deserve; you get what you negotiate ... Value needs to be elevated and made visible. When merit and visibility combine, they create an unstoppable force.
Allan Dib
Introduction
Marketing is notorious for being expensive, confusing, and misleading, but let's face it: even the greatest product in the world won't sell if people don't know about it.
Luckily, effective marketing doesn't have to be extravagant or labor-intensive. We just need to know how to avoid producing too much noise and waste.
Allan Dib is a marketing consultant, entrepreneur, and author known for his 2016 bestseller, The 1-Page Marketing Plan.
In his 2024 book, Lean Marketing, Dib offers an effective marketing approach inspired by the lean manufacturing principles of successful Japanese companies like Toyota.
Here are the 3 key insights from this Hack
- 1.Narrowing down brings greater value to your clients
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
Thousands more Hacks on Uptime
Stand out from the crowd
Uptime helps you save time, reach your goals, and feel more confident across any area of your life.
