American marketing expert Allan Dib explains how to gain and retain more clients without wasting energy and resources.

Marketing is notorious for being expensive, confusing, and misleading, but let's face it: even the greatest product in the world won't sell if people don't know about it.

Luckily, effective marketing doesn't have to be extravagant or labor-intensive. We just need to learn how to avoid producing too much noise and waste.

Allan Dib is an American marketing consultant and author known for his 2016 bestseller The 1-Page Marketing Plan.

In Lean Marketing, Dib offers an effective marketing approach inspired by the lean manufacturing principles of successful Japanese companies like Toyota.