The media cares about your story first, then your book. The key to landing press pickups for your book is leading with why you are the expert and using your book as a tool to deliver your training.

When it comes to releasing a book, various factors influence the media's coverage decisions, including audience interest, timeliness, relevance, and newsworthiness.

A significant reason why the media may not be giving your new book as much attention as you would like is that either you are not providing a solution to a problem they are trying to solve, or they don't understand who you are and what you can offer.