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by Nir Eyal
Hooked shows you why some of the world's most successful products make us form habits around them, and teaches you the 4-step framework behind this process.
by Nir Eyal
What makes a successful product? Some say it takes a revolutionary idea, or a brand that aligns with customer values. But the reality may be a lot simpler. A successful product is one that gets users hooked.
After creating, building, and successfully selling two startups , Nir Eyal is now a regular contributor to Forbes and TechCrunch In this book, first published in December 2013, Eyal explores the psychology behind tech products. Written for product designers, start-up founders, and anyone who wants to better understand why some innovative ideas take off and others flop, Hooked thoroughly investigates what it takes to make your product a regular part of users' lives.
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"Many innovations fail because consumers irrationally overvalue the old, while companies irrationally overvalue the new."
– Nir Eyal