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Hooked

Nir Eyal

Hooked

by Nir Eyal

Hooked

Nir Eyal

5 min
3 key insights
Visual, audio & text

Hooked shows you how some of the world's most successful products, like smartphones, make us form habits around them and why that's crucial to their success, before teaching you the 4-step framework that lies behind them.

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Hooked

by Nir Eyal

Hooked

Nir Eyal

Overview

Written for product designers, start-up founders, and anyone who wants to better understand why some innovative ideas take off and others flop, Hooked thoroughly investigates what it takes to get customers. After creating, building, and successfully selling 2 startups (this took him 10+ years, let's not make it sound so easy), Nir Eyal is now focused on writing. Eyal is a regular contributor on Forbes and TechCrunch, and his book about the psychology of technology products, Hooked, was published in December 2013.

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Favorite Quote

"Many innovations fail because consumers irrationally overvalue the old, while companies irrationally overvalue the new."

Nir Eyal

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Hooked

Nir Eyal

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