Book HackHookedBy Nir Eyal
In a Nutshell
Hooked shows you why some of the world's most successful products make us form habits around them, and teaches you the 4-step framework behind this process.
Favorite Quote
Many innovations fail because consumers irrationally overvalue the old, while companies irrationally overvalue the new.
Nir Eyal
Introduction
What makes a successful product? Some say it takes a revolutionary idea, or a brand that aligns with customer values. But the reality may be a lot simpler.
A successful product is one that gets users hooked.
After creating, building, and successfully selling two startups , Nir Eyal is now a regular contributor to Forbes and TechCrunch
In this book, first published in December 2013, Eyal explores the psychology behind tech products.
Written for product designers, start-up founders, and anyone who wants to better understand why some innovative ideas take off and others flop, Hooked thoroughly investigates what it takes to make your product a regular part of users' lives.
Here are the 3 key insights from this Hack
- 1.The most successful products in the world are the ones that make us turn them into habits
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
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