Book Hack
Hacking GrowthBy Sean Ellis, Morgan Brown

In a Nutshell

Veteran product growth managers Morgan Brown and Sean Ellis tell small businesses how to crack the growth code and transform into powerhouses.

Favorite Quote

Growth isn't free, it always has a cost.

Morgan Brown

Introduction

Starting a business is relatively easy. Growing it is the hard part.

Every business was once a small startup, even the Amazons and Facebooks of the world.

Many assume the rise of big businesses to economic dominance is a combination of vision, hard work, and luck. There is, however, a methodology that industry leaders employ to 'hack' growth.

Morgan Brown and Sean Ellis are two startup growth managers who count Facebook, Dropbox, and Eventbrite among their clients.

Here, Brown and Ellis decode growth hacks, allowing small business owners, entrepreneurs, and business growth managers to use the same playbook as billion-dollar companies.

Here are the 3 key insights from this Hack

  1. 1.
    There are prerequisites to growth hacking
  2. 2.
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  3. 3.
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