book hack
Great by ChoiceBy James C. Collins, Morten T. Hansen

In a Nutshell

Great by Choice analyzes what makes the world's best companies thrive, even during the most uncertain times.

Favorite quote

Greatness is first and foremost a matter of conscious choice and discipline.

Jim Collins and Morten T. Hansen

Introduction

What makes some companies pull ahead, and others fall behind during periods of great uncertainty?

Author and researcher Jim Collins specialises in business sustainability and company growth.

After nine years spent researching how businesses react to chaos, he produced Great By Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All.

Here are the 3 key insights from this Hack

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    Fanatic discipline is a mutual trait of all great companies
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