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Great by Choice Summary

James C. Collins

Great by Choice

by James C. Collins

Great by Choice

James C. Collins

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Great by Choice analyzes what makes the world's best companies thrive in even the most uncertain times, distilling nine years of research and great stories into three actionable principles.

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Great by Choice

by James C. Collins

Great by Choice

James C. Collins

Overview

When it comes to writing, Jim Collins is not playing games. Collins researches a topic for at least five years. Then he writes a book about it. This process might sound plain and simple, but doing the actual work is hard.

After six years of research and publishing Built To Last, Collins retreated for another seven years, the result of which was Good To Great, only to work on his next book, Great By Choice, for another nine. The man is clearly obsessed with good results, and his hard work pays off. There's lots to be learned here, so let's dive right in.

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Favorite Quote

"Greatness is first and foremost a matter of conscious choice and discipline"

Jim Collins and Morten T. Hansen

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Great by Choice

James C. Collins

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