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Good to Great

James C. Collins

Good to Great

by James C. Collins

Good to Great

James C. Collins

5 min
3 key insights
Visual, audio & text

Good to Great examines what it takes for ordinary companies to become great and outperform their competitors, by analyzing 28 companies over 30 years who managed to make the transition or fell prey to their bad habits.

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Good to Great

by James C. Collins

Good to Great

James C. Collins

Overview

Jim Collins's Built to Last was published in 1994, and a lot of years of research went into it. It was the book which outlined what helped visionary companies stay visionary over decades.

Good to Great is the book that answers the question the previous one raises: How do you become great in the first place? Analyzing 28 companies in three categories over the span of 30 years, Jim and his team looked at which companies went from average or sub-par stock market performance to outperforming the stock market by a factor of at least three. The result is a set of strategies, habits, and practices, which can turn a company from good to great.

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Favorite Quote

"By definition, it is not possible for everyone to be above average."

Jim Collins

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Good to Great

James C. Collins

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