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Enchantment Summary

Guy Kawasaki

Enchantment

by Guy Kawasaki

Enchantment

Guy Kawasaki

Clock Icon5 min
Insight Icon3 key insights
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Enchantment will teach you not only how to make a product and get it sold, but to turn your customers into avid believers of your purpose, and loyal followers of your cause.

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Enchantment

by Guy Kawasaki

Enchantment

Guy Kawasaki

Overview

Since the explosion of technology, with more and more people moving online everyday, it's become harder than ever to reach new customers. Yes, constant connectivity allows us to send emails and posts to millions at once - but when every company is doing the same, that can only account for so much. Customers have access to data, statistics, reviews, and comparison sites at the click of a button, so proving your product is better than all the competitors' out there is no mean feat.

That's where Enchantment comes in. Guy Kawasaki is a venture capitalist, entrepreneur, and author, and this book - his tenth, in fact - looks into how you can stand out from the crowd by producing something meaningful. By creating a business that's founded upon fulfilling your dreams and striving for a greater cause, rather than a shallow desire to make money, you can persuade customers to share the same desires and join your mission. You can enchant them.

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Favorite Quote

"Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers."

Guy Kawasaki

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Enchantment

Guy Kawasaki

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