book hack

Enchantment

Guy Kawasaki

5 mins

3 key insights

Visual, audio & text

This book will teach you not only how to make a product and get it sold, but turn your customers into loyal followers of your cause.

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Enchantment

Enchantment

by Guy Kawasaki

Overview

With more and more people moving online every day, entrepreneurs have new challenges when building a customer base. Customers have access to data, statistics, reviews, and comparison sites at the click of a button, so proving your product is better than all the competitors out there is no mean feat.

Guy Kawasaki is a venture capitalist, entrepreneur, author, and marketing expert. Kawasaki's career spans from marketing Macintosh computers in 1984 to working as the 'chief evangelist' of graphic design platform Canva.

In Enchantment, Kawasaki teaches you how to stand out from the crowd by producing something meaningful. By creating a business founded upon fulfilling your dreams and striving for a greater cause, rather than a shallow desire to make money, you can persuade customers to share the same passions and join your mission.

Favorite quote

Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.

- Guy Kawasaki

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