Duct Tape Marketing introduces small businesses to the fundamentals of 21st-century marketing, from customer loyalty to strategy and specific marketing tactics for building a great referral system.

Building a brand and creating a marketing strategy is no longer about billboards and TV ads.

Now that the world has gone online, marketing has become a much more complicated process.

Companies need to create content for different platforms on a regular basis. Fall behind, and people move on elsewhere.

John Jantsch is a speaker and marketing expert who created the Duct Tape Marketing system to provide businesses with marketing solutions and trained consultants.

Just as a roll of duct tape is a versatile and useful tool, this book is full of crucial knowledge for the modern marketing world.