book hack

Duct Tape Marketing

John Jantsch

5 mins

3 key insights

Visual, audio & text

Duct Tape Marketing introduces small businesses to the fundamentals of 21st-century marketing, from customer loyalty to strategy and specific marketing tactics for building a great referral system.

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Duct Tape Marketing

Duct Tape Marketing

by John Jantsch

Overview

Building a brand and creating a marketing strategy is no longer about billboards and TV ads. Now that the world has gone online, marketing has become a much more complicated process. Companies need to create content for different platforms on a regular basis. Fall behind, and people move on elsewhere.

John Jantsch is a speaker and marketing expert who created the Duct Tape Marketing system to provide businesses with marketing solutions and trained consultants. Just as a roll of duct tape is a versatile and useful tool, this book is full of crucial knowledge for the modern marketing world.

Favorite quote

The only worthwhile idea is the one on which you take action.

- John Jantsch

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