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Business Foundations Summary

Elicia Salzberg

Business Foundations

by Elicia Salzberg

Business Foundations

Elicia Salzberg

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This edX course from the University of British Columbia teaches the necessary basics of understanding business and helps develop a toolkit for building a sound business strategy.

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Business Foundations

by Elicia Salzberg

Business Foundations

Elicia Salzberg

Overview

Whether you're just starting out in business or are a seasoned business owner, you can never have too much mastery of the fundamentals. Understanding the underlying concepts, terminology, and strategy of strong businesses allows business owners to better understand their own business and establish areas for improvement.

This edX course from the University of British Columbia explores the foundations of business in depth. Business owners will learn basic concepts that can be used in any industry, including developing a core value proposition, using a framework to create a business plan, and the core functions of business. This course will build a strong knowledge foundation, allowing you to create a stronger, more successful business.

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Favorite Quote

"That kinship, that resonance, is what actually draws you to a company. That's why you're loyal, why you have a certain brand affinity. That's how businesses build that equity with a customer. And it all comes from 'why.'"

Elicia Salzberg

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Business Foundations

Elicia Salzberg

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