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Book Hack
Built to LastBy Jim Collins, Jerry I. Porras

In a Nutshell

Built to Last examines the extraordinary success of 18 visionary companies, and the ideas they've used to thrive for a century.

Favorite Quote

Visionary companies pursue a cluster of objectives, of which making money is only one - and not necessarily the primary one.

Jim Collins & Jerry Porras

Introduction

Published in 1994 by James C. Collins and Jerry Porras, this book is the result of six years of research and has long been considered a modern classic.

It's been translated into over 25 languages.

Collins and Porras conducted a survey among hundreds of CEOs of the world's top corporations and compiled a list of 18 visionary companies, which they then thoroughly analyzed, investigated, and compared with their non-visionary peers.

They wanted to find out what has helped them stay successful over decades, and, in some cases, even a century.

With this insight, you'll be able to apply these tips to your own life and create a company worth remembering.

Here are the 3 key insights from this Hack

  1. 1.
    We don’t need a great idea to start a company - or any idea at all
  2. 2.
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  3. 3.
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