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Built to Last

Jim Collins

Built to Last

by Jim Collins

Built to Last

Jim Collins

5 min
3 key insights
Visual, audio & text

Built to Last examines the extraordinary success of 18 visionary companies, and the ideas they've used to thrive for a century.

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Built to Last

by Jim Collins

Built to Last

Jim Collins

Overview

Published in 1994 by James C. Collins and Jerry Porras, this book is the result of six years of research and has long been considered a modern classic. It's been translated into over 25 languages.

Collins and Porras conducted a survey among hundreds of CEOs of the world's top corporations and compiled a list of 18 visionary companies, which they then thoroughly analyzed, investigated, and compared with their non-visionary peers. They wanted to find out what has helped them stay successful over decades, and, in some cases, even a century. With this insight, you'll be able to apply these tips to your own life and create a company worth remembering.

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"Visionary companies pursue a cluster of objectives, of which making money is only one - and not necessarily the primary one."

Jim Collins & Jerry Porras

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Built to Last

Jim Collins

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