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Brainfluence Summary

Roger Dooley

Brainfluence

by Roger Dooley

Brainfluence

Roger Dooley

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Brainfluence helps us drive sales by pulling back the curtain on people's subconscious thinking and motivations in the decision-making process they use when buying.

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Brainfluence

by Roger Dooley

Brainfluence

Roger Dooley

Overview

We often think of selling as just hiring a sales team and pushing them to meet quotas, but the reality is that it's got a lot more to do with understanding how our brains interact with our environment. At the end of the day, marketing is all about psychology.

Roger Dooley is an author, entrepreneur, and speaker who specializes in applying the latest neuroscience and behavioral studies to the business world. Dooley's other projects include the Neuromarketing blog as well as a regular column at Forbes.

In Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, Dooley delves into the hidden patterns that influence customer decisions. If you want to understand the science of selling and boost your success-rate, this is the book for you.

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"What people really want is the ability to connect to each other, not to companies."

Roger Dooley

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Brainfluence

Roger Dooley

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