Blink explains what happens when you listen to your gut feeling, why these snap judgments are often much more efficient than conscious deliberating, and how to avoid your intuition leading you to wrong assumptions.

Malcolm Gladwell keeps changing the way we think in several, only loosely related areas. From success to human intuition to macro-economic trends, his curiosity seems to know no boundaries.

Do you think he decides his next book's topic in the blink of an eye, or rather deliberately after giving it some thought?

For now, these Insights can help you understand how your own intuition works, and when it's best to trust it, or keep analyzing.