Book HackThe Meat ParadoxBy Rob Percival
In a Nutshell
Food policy expert Rob Percival investigates our relationship to meat, looking into why we struggle to change our dietary habits even when confronted with the realities of the meat industry.

Favorite Quote
The science is clear. If we are to stem the tide of ecological degradation, preserve our planet's riches and resolve the climate crisis, we will need to change the way we eat - and that will include eating less meat.
Rob Percival
Introduction
Many of us regularly eat meat, even though we are aware of the stark realities of the meat industry.
How can these two realities exist side-by-side, and why do we keep buying and consuming meat when the industry is full of horrors?
In The Meat Paradox, Rob Percival, a campaigner for healthy eating and regenerative farming, looks for answers.
By studying our relationship with meat throughout history, Percival reveals that there has always been an ethical dilemma surrounding meat consumption.
The book explores how this paradox has grown with modern, industrial farming, and how we might redress it.
Here are the 3 key insights from this Hack
- 1.We abhor meat production but readily consume its products
- 2.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.
- 3.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc volutpat, leo ut.