course hack
What Is Social?By Randy Hlavac, Northwestern University

In a Nutshell

In this first course in Northwestern University's Social Media Marketing Specialization, Professor Randy Hlavac gives an overview of social audiences and the ways we can use social media to build successful marketing strategies.

Favorite quote

Today, your prospects and customers are using social media to engage with each other to discuss personal and business topics. To succeed in social, you need to focus your resources in three related areas.

Randy Hlavac


From influencers to affiliates, there's a lot that's rapidly changing in the world of social marketing. But at the end of the day, the underlying principle remains the same: social marketing is a great way to network, share, and build meaningful relationships with other professionals and develop your desired markets.

Randy Hlavac is a renowned social and integrated marketing expert who teaches graduate and undergraduate courses on social and mobile marketing at Northwestern University. In this program offered through Coursera, Hlavac helps you hone your expertise to develop profitable social marketing programs for your organization, regardless of its size.

In order to succeed, you'll need to focus your resources in three core areas: building your professional persona, managing your organizational persona, and getting the right social strategies in place for optimal growth. Whether you work at a startup or a large multinational corporation, it's never been a better time to learn about social marketing.

Here are the 3 key insights from this Hack

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    Micro influencers are the future
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