The Tipping Point explains how ideas spread like epidemics and which few elements need to come together to help an idea reach the point of critical mass, where its viral effect becomes unstoppable.

What makes something go from obscurity to sudden popularity?

Strange as it may seem, ideas spread in much the same way as disease epidemics.

Malcolm Gladwell is a bestselling author, public speaker, and former staff writer for the New Yorker.

In this debut book, Gladwell explores a range of social phenomena to find what makes an idea, behavior, or product reach 'critical mass'.

A hit and New York Times Bestseller, The Tipping Point has won acclaim from the general public as well as economists and marketers.