The Referral Engine describes how to get your business in shape and turn customers into advocates who do your marketing for you.

Why pay for advertising when you can get your customers to do it for you?

Get it right, and people will feel like it's their duty to promote your business in their own networks.

John Jantsch is the marketing free-thinker behind the bestselling book Duct Tape Marketing, which has expanded into a vibrant community for small businesses to share successful ideas.

Jantsch's book The Referral Engine demonstrates a proven, systematic approach to putting positive word of mouth at the heart of your growth strategy and turning your business into a machine dedicated to organic growth through recommendation.

Using concrete examples from a wide variety of sectors, Jantsch illustrates how referral-driven growth can be achieved through practical actions.

You'll learn how to get your business in shape, how to generate a buzz and how to ensure people willingly recommend you to others.