book hack

The Psychology of Selling

Brian Tracy

5 mins

3 key insights

Visual, audio & text

The Psychology of Selling motivates us to work on our self-image and how we relate to customers, improving our ability to close deals.

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The Psychology of Selling

The Psychology of Selling

by Brian Tracy

Overview

Some people are just naturally good at sales. These people are born with an innate level of persuasion skills, communication abilities, and confidence. Either you're cut out for becoming a salesperson or you aren't, right?

Actually, none of this is true. Anybody can get good at the art of selling, it's just a matter of learning. And who better to learn from than one of the most successful salespeople in the world?

Brian Tracy has written a lot of great books including Eat That Frog! and No Excuses! In The Psychology of Selling, he'll walk you through everything you need to know to beat your competition and make a fortune selling.

Favorite quote

Help yourself warm up and prepare mentally by repeating, 'I feel happy! I feel healthy! I feel terrific!' It is not possible for you to talk positively to yourself, using words like this, without immediately feeling happier and more confident.

- Brian Tracey

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