Book Hack
The Personal MBABy Josh Kaufman

In a Nutshell

The Personal MBA outlines everything you really need to know to get started on a thriving business.

Favorite Quote

Business schools don't create successful people. They simply accept them, then take credit for their success.

Josh Kaufman

Introduction

Josh Kaufman used to work for Procter & Gamble, one of the world's largest producers of consumer goods.

Now a full-time researcher, dad, speaker, husband, and writer, Kaufman's work has attracted millions of readers to his blog, with his book selling a few hundred thousand copies.

The Personal MBA is a manual for the not-yet business savvy, putting an MBA's worth of education into a few hundred pages - so you can finally start out your entrepreneurial journey and walk towards your goals.

Here are the 3 key insights from this Hack

  1. 1.
    Address one of the four core needs with your product to make selling easy
  2. 2.
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  3. 3.
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