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The Paradox of Choice

Barry Schwartz

The Paradox of Choice

by Barry Schwartz

The Paradox of Choice

Barry Schwartz

5 min
3 key insights
Visual, audio & text

The Paradox Of Choice shows you how today's vast amount of choice makes you frustrated and less likely to choose, and delivers decision-making tips so you can take back control of your own existence.

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The Paradox of Choice

by Barry Schwartz

The Paradox of Choice

Barry Schwartz

Overview

Barry Schwartz's TED talk is over 10 years old, but still holds wisdom that can help anyone improve their life. The Swathmore College professor argues that the freedom of choice we so longed for 50 years ago is one of the main roots of our unhappiness today. When we're overwhelmed by the options we have, we become paralyzed and have a hard time thinking about what we truly desire. However, it's possible to counter this and finally declutter our minds. Are you ready to become happy with what you've got?

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"The secret to happiness is low expectations."

Barry Schwartz

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The Paradox of Choice

Barry Schwartz

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