book hack

The Paradox of Choice

Barry Schwartz

5 mins

3 key insights

Visual, audio & text

The Paradox Of Choice shows you how today's vast amount of choice makes you frustrated and less likely to choose, and delivers decision-making tips so you can take back control of your own existence.


The Paradox of Choice

The Paradox of Choice

by Barry Schwartz


Barry Schwartz's TED talk is over 10 years old, but still holds wisdom that can help anyone improve their life. The Swathmore College professor argues that the freedom of choice we so longed for 50 years ago is one of the main roots of our unhappiness today. When we're overwhelmed by the options we have, we become paralyzed and have a hard time thinking about what we truly desire. However, it's possible to counter this and finally declutter our minds. Are you ready to become happy with what you've got?

Favorite quote

The secret to happiness is low expectations.

- Barry Schwartz

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