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The Four

Scott Galloway

The Four

by Scott Galloway

The Four

Scott Galloway

5 min
3 key insights
Visual, audio & text

The Four takes a close look at the growth of four of the most influential companies in the world and the secrets behind their success.

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The Four

by Scott Galloway

The Four

Scott Galloway

Overview

Ever wondered what makes Amazon, Apple, Facebook, and Google the four giants of not just Silicon Valley, but the entire globe? It's all in the algorithms.

Scott Galloway is an entrepreneur, advertising theorist, and marketing professor at the New York University Stern School of Business. In this book, Galloway explores the strategies and capabilities that allowed these four companies to dominate and rule global markets, from image-building and visionary capital to their monopoly over user data.

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google sheds light on these companies' unique branding, product-building, marketing, and global expansion, highlighting how future competitors might replace them.

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"Nothing can predict your future purchases like your current activities."

Scott Galloway

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The Four

Scott Galloway

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