In this book, science writer David Robson explores common preconceived notions about ourselves and the world, and their powerful effects on our bodies and minds.

'Whatever your mind can conceive and believe, it can achieve', says the old adage. But this does not begin to cover the physical and chemical impacts our expectations have.

David Robson is a former editor of New Scientist and BBC Future who specializes in the extremities of human behavior.

In The Expectation Effect, Robson lays out how our expectations shape not only what our mind thinks it can do but how our body corresponds.

We delve into the power the placebo effect has on individuals and how expectations spread among communities like viruses, before looking at how reshaping expectations can unlock limitless potential.