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The Art of Social Media

Guy Kawasaki

The Art of Social Media

by Guy Kawasaki

The Art of Social Media

Guy Kawasaki

5 min
3 key insights
Visual, audio & text

The Art Of Social Media is a compendium of over 100 practical tips for optimizing your social media presence, using a bottom-up approach to get the attention your business deserves.

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The Art of Social Media

by Guy Kawasaki

The Art of Social Media

Guy Kawasaki

Overview

Guy Kawasaki is a very well-known name, yet most people don't know why he originally became a public figure.

In 1983, Kawasaki joined Apple and quickly became their chief evangelist, responsible for the marketing of the Macintosh at the time. As an evangelist, it was his job to spread the word about the Macintosh through articles, talks, speeches, demonstrations, and presentations. In this way, Kawasaki created a base of incredibly loyal fans and customers who spread the word as much as they could on their own, thus generating huge network effects.

Over the years Kawasaki has become an angel investor and expert in social media, as he was involved in many platforms early on. The Art Of Social Media is his practical guide to helping people succeed within this ever-changing industry.

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"Patience is the art of concealing your impatience."

Guy Kawasaki

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The Art of Social Media

Guy Kawasaki

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