book hack

The Art of Social Media

Guy Kawasaki, Peg Fitzpatrick

5 mins

3 key insights

Visual, audio & text

The Art Of Social Media provides over 100 practical tips for optimizing your social media presence, using a ground-up approach to get the attention your business deserves.

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The Art of Social Media

The Art of Social Media

by Guy Kawasaki

Overview

Social media provides businesses with the biggest marketplace in history, containing billions of potential customers. In a market this big, it's easy to get lost. The most successful modern entrepreneurs are those who have mastered the art of social media. In order to find your own success online, you need to do the same. Guy Kawasaki is an entrepreneur, author, and marketing specialist, with a net worth of over $30 million. As a former chief evangelist for companies such as Apple, Motorola, and Canva, Kawasaki knows precisely what it takes for businesses to reach the very top. The Art Of Social Media is Kawasaki's practical guide to helping people succeed within the ever-changing online landscape.

Favorite quote

Patience is the art of concealing your impatience.

- Guy Kawasaki

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