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Subscribed Summary

Tien Tzuo

Subscribed

by Tien Tzuo

Subscribed

Tien Tzuo

Clock Icon5 min
Insight Icon3 key insights
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Subscribed helps your company move to a subscription model by identifying the history of this innovative idea, how it makes businesses so successful, and what you need to do to implement one in your own company.

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Subscribed

by Tien Tzuo

Subscribed

Tien Tzuo

Overview

Take a look at the apps on your phone. Many of them like Amazon, Hulu, Spotify, or Netflix are some of the most successful companies in the world. But what is it about these subscription services that make them so successful?

Today, we're in the middle of another great revolution similar to the industrial and technological ones. This time, though, the business world is changing. Marketing, IT, and many other sectors are rapidly evolving.

We've come from a product-driven society to a service-driven one. And that's exactly what these subscription services provide.

In Subscribed, world-renowned tech entrepreneur Tien Tzuo shows you how thought leaders have transformed the world of smartphone applications by honing in on our desire for services. Discover how to use this knowledge to your advantage in your own business.

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Favorite Quote

"Whether it's GE, Amazon, or Uber, they are all succeeding because they recognized that we now live in a digital world, and in this new world, customers are different."

Tien Tzuo

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