Celebrity entrepreneur Daymond John explores how hard work, persistence, and dedication are the foundation of every great person or business, and how to develop in these areas.

Success takes hard work, plain and simple.

In order to be successful in the competitive marketplace of the modern world, you must be able to work hard, work smart, and persist long after things get challenging or seem hopeless.

Grit and perseverance can overcome a lack of resources, talent, or opportunity.

Daymond John is no stranger to hard work, having begun his career selling hand-woven hats before turning it into FUBU, a $6 billion company.

In this book, the entrepreneur looks at his own routine as well as those of his associates and partners, using their habits as lessons to help anyone become more successful.