No Logo explains the growth of brand power since the 1980s, how the focus of companies on image rather than products has affected employees, and how activists are fighting back against large corporations and their brands.

Navigating our world without bumping into logos seems impossible as we're constantly bombarded with advertisements and brand names.

Names of companies like Nike, McDonald's, and Disney have become staples of modernity, ever-present in our daily lives.

The growth of multinational brands has been accompanied by the outsourcing of jobs, disastrous environmental changes, and a decay of working conditions across the globe.

In this book, filmmaker, activist, and journalist Naomi Klein takes aim at the exploitative labor practices and sinister marketing techniques of multinational companies.

First published in the wake of the 1999 protests of the World Trade Organization, No Logo is a prescient warning about the negative effects of globalization and the dangers of an increasingly branded world.