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No Logo Summary
by Naomi Klein
No Logo explains the growth of brand power since the 1980s, how the focus of companies on image rather than products has affected employees, and how to identify those who fight against large corporations and their brands.
by Naomi Klein
Navigating our world without bumping into logos seems impossible. We're constantly bombarded with advertisements and brand names. Names of companies like Google, Nike, McDonald's, and Disney have become staples of modernity. And the more these companies grow, the more power and influence they gain.
With the growth of new technologies and the internet, a new era of globalization began, expanding the scope of multinationals tremendously. This equated to bigger-than-ever profits and a huge wave of outsourcing that triggered disastrous environmental changes and the rapid decay of working conditions in developing countries.
International best-seller No Logo: Taking Aim at the Brand Bullies is Naomi Klein's manifesto on the negative effects of globalization and big brands. She uncovers the exploitative labor practices and sinister marketing techniques of multinational companies and inspires us to fight back and stand up for what we believe in.
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"So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid."
– Naomi Klein